Other Public Relations Tactics
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Award opportunities - Industry and business awards are
a great way to raise positive awareness about a company and/or
its products or services. Awards can be leveraged throughout
your marketing program as third-party validation of your company,
products and/or services.
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Speaking engagements - Securing speaking engagements
at industry meetings, conventions, conferences, forums and local
events that are attended by your target publics, positions your
organization as an expert in the field. 
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Marketing support - Public relations should be just
one aspect of your integrated marketing campaign. It is important
that you ensure a consistent look and feel and consistent messages
across all of your website copy, collateral, and PR materials.
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Media monitoring and analysis - Tracking coverage of
your company in the media and circulating it internally to employees
and externally to partners, customers, and other audiences can
help boost company loyalty and brand loyalty. Additionally,
monitoring media coverage of your competitors will assist in
continually updating your key differentiators and honing your
messages.
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