Media Relations and Publicity
 Media
relations - Coverage doesn't result from one press release
or one phone call, but from the consistent delivery of your corporate
messages via a variety of public relations tactics. Building strong
relationships with your target media will help ensure the company's
messages are being heard. Media relations starts with having a
strong knowledge of the target media, their content, deadlines
and specific requirements.- Media list development - As the backbone of a public
relations plan, the contact database of reporters and analysts
is critical. Even with well-developed strategies, a public relations
program will not be successful if the messages don't reach the
right people.
- Editorial opportunities/features - Each year publications
develop an editorial calendar of the topics they plan to cover
in each issue. By researching these calendars, companies can plan
for target stories in which they want to pitch their products,
services or internal experts.
- Media training - It is critical that company spokespeople
know the rules of interacting with the media. Media training helps
senior executives to maximize the value of their press and analyst
interviews.
- Publicity - The proactive delivery and successful placement
of newsworthy information about products, services, events, etc.
that is aimed at increasing your name recognition and brand awareness
is the primary goal of many public relations initiatives.
- Press releases - News releases serve as a tool to increase
visibility for an organization. Typical releases cover strategic
partnerships, new products and services, new customers, implementations,
executive hires, milestone announcements, etc.
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